Packaging - Illustration - Branding
Leo & Ale is a family-owned orange grove founded in 1924 by Leonardo and Alejandra, now led by their great-granddaughter, Gabriella Doyle. Leo & Ale's rebranding for 2024 brings a modernized look that emphasizes its deep Florida roots and family heritage. The updated design focuses on clean, approachable illustration and typography, creating a fresh and family-oriented appearance that stands out from traditional juice branding while maintaining a professional, high-end feel. This rebrand includes a redesigned juice label collection, along with a set of fruit stickers.
A touch of authenticity goes a long way. When I received the brief for Leo & Ale's rebrand and learned about the rich legacy of this 1924 family-owned orange grove, I knew the story of founders Leonardo and Alejandra had to be at the heart of the design. My goal was to honor their pioneering spirit and pay tribute to the heritage that their great-granddaughter is now continuing.
